Solving SaaS Company Sales Lifecycle Issues with Rebecca Schuette
Fractional CMO Rebecca Schuette is a seasoned startup veteran with deep experience in the agency world and the founder and chief marketer at Start to Scale. As a fractional CMO, Rebecca specializes in venture capital and private equity, focusing on B2B startups.
This exciting conversation is hosted by Matt Wilhelmi, owner of Strategic Voyages Business Consultants and author of “Taboo Business Questions: What’s Haunting Every Entrepreneur’s Growth.”
Rebecca Schuette and Matt Wilhelmi – Episode 1
I’m Matt Wilhelmi, owner of Strategic Voyages Business Consultants and author of “Taboo Business Questions.” In this episode, I’m joined by startup veteran Rebecca Schuette, founder of Start to Scale and fractional CMO. We explore the challenges startups commonly face in aligning their sales and marketing efforts.
Rebecca’s professionalism and expertise in carefully dissecting their symptoms to uncover the root causes of this B2B company is fascinating! She asks all the right questions. She finds that their presenting issues are more accurately described as:
- The marketing efforts were actually producing unqualified leads
- The marketing messaging wasn’t the same story that the sales team was telling
- They lacked the proper visibility into their data
- They also discuss the importance of professional alliances between the CFO seat and the CMO seat. They actually work together!
Rebecca Schuette and Matt Wilhelmi – Episode 2
In the second episode, Rebecca Schuette and I delve into real-life cautionary tales that illustrate the pitfalls startups can encounter without proper marketing guidance. 😱
Stories Highlighted:
- 🚫 Marketing fallacy: The marketers only job is to fill the top of the funnel
- ⚠️ Luck isn’t a strategy: A SaaS Company that doesn’t have a predictable marketing strategy
- 💼 No Events: A different SaaS company that thought putting on events was a waste of money
Stay tuned for Episode 3, where we provide actionable solutions to these common issues. 🎯
Rebecca Schuette and Matt Wilhelmi – Episode 3
Rebecca shares her expert insights on how to address these issues, emphasizing the importance of cross-departmental communication, unified KPIs, and customer storytelling to drive growth and improve retention.
They also discuss practical solutions like introducing integrated software tools, creating collaborative marketing meetings, and refining the sales process for better predictability and success.
If you’re in the startup space or interested in scaling your business, this episode offers valuable advice and strategies you won’t want to miss!
