It was an absolute pleasure having a series of in-depth conversations with Jill Simonds, the founder & CEO of Savvy Strategic Partners 🎙️✨ Jill is a powerhouse when it comes to helping businesses overcome operational challenges and achieve their full potential. With over a decade in marketing and a master’s in organizational leadership, she’s a fractional COO who specializes in creating clarity and accountability across B2B organizations. 💼👩‍💼
This exciting conversation is hosted by Matt Wilhelmi, owner of Strategic Voyages Business Consultants and author of “Taboo Business Questions: What’s Haunting Every Entrepreneur’s Growth.”
Episode 1 begins with Jill’s Background and then dives into an exciting Case Study!
A flat organizational structure, multiple locations, and ambitious growth goals — but also facing critical obstacles:
Jill’s Approach to Diagnose the Root Causes 🕵️‍♀️:
If you’re seeking insight into operational challenges or looking to scale your business sustainably, Jill’s expertise is not to be missed. 🌟
Cautionary Tales and Lessons Learned 🚩📉
2. Who’s in Charge: A Partnership Dilemma
Overview: Horizon Tech, a software service startup, initially saw significant growth with a lean and agile team. However, as the company expanded, it failed to establish a clear operational structure and resisted change, believing that what worked in the past would continue to serve them. The team experienced growing pains, lacked clear accountability, and suffered from unproductive meetings, which contributed to stalled growth and wasted resources.
Lesson Learned: The company’s attempt to introduce various tools and systems without coherent strategy led to chaos, complacency, and inefficiency. The lack of discipline and failure to focus on the root causes of their issues, such as the need for structure and streamlined operations, resulted in financial stalls and rising operational costs. This highlights the importance of prioritizing change and implementing systematic processes rather than overwhelming the team with uncoordinated solutions.
Overview: Matt Wilhelmi shares a story of two young founders who were 50/50 partners in their business but did not have any formal documentation or structure to clarify responsibilities or decision-making. Eventually, one partner unilaterally took an 80% ownership stake, claiming the other wasn’t contributing enough. This situation led to frustration, lack of direction, and an imbalanced power dynamic, ultimately hurting the partnership and the business.
Lesson Learned: Lack of structure and formal agreements can quickly derail partnerships, even with driven and motivated individuals. It’s crucial to have clear role definitions, responsibilities, and an accountability chart to avoid ambiguity. Ensuring proper operating agreements and a system for decision-making and conflict resolution can prevent one-sided decisions and maintain business harmony.
Overview: Rising Star Agency, operating in a niche celebrity market, saw rapid revenue growth and early success. However, beyond top-line revenue and profit, they lacked an aligned accountability system for other metrics that were critical to sustained business health, like client retention and service quality. The founder-led business lacked standardized processes for service delivery and performance, leading to client churn and operational challenges.
Lesson Learned: The agency’s hyper-focus on revenue without tracking leading performance indicators contributed to their downfall. Jill emphasizes the importance of implementing a scorecard with measurable KPIs beyond just financial metrics to maintain long-term success. A scorecard provides visibility into operational health, employee performance, and client satisfaction, ensuring that scaling up is done in a controlled and sustainable way.
In this episode, Jill Simonds joins Matt Wilhelmi, Sr. Consultant with Strategic Voyages Business Consultants and author of Taboo Business Questions, to present her solutions to the case study discussed in Episode 1.
Case Study Review:
Matt Wilhelmi introduces a case study of a family-owned business in the B2B restaurant service industry based in Arizona. The business has over a thousand clients and multiple crews servicing those clients. The father-son duo running the business faced operational challenges, particularly around succession planning, role clarity, and accountability. The father would take long, extended trips, leaving the son to manage operations without a defined structure or guidance, leading to inconsistencies in leadership and operational inefficiencies.
Matt was introduced to the organization through a banker who saw an opportunity for improvement. The organization lacked fundamental business systems, such as an ERP, and relied heavily on spreadsheets for managing its operations, contributing to a chaotic and inefficient workflow. Additionally, the dynamic between the father and son created confusion and tension among employees about decision-making authority and the overall direction of the company.
Jill’s method for diagnosing such challenges involves several steps:
Assessing Core Business Components: Jill looks at key areas like vision alignment, data and KPI tracking, process standardization, team accountability, and people management. For example, she identifies whether there’s a shared vision across the company, whether the data and KPIs are used effectively to track performance, and if the organization has defined and adhered to standardized processes.
Clarifying Leadership and Accountability: Understanding who is truly in charge and whether there is a clear delineation of roles and responsibilities, especially in a complex family business dynamic.
Engaging in Deep Discussion: Using the EOS model of “Identify, Discuss, and Solve” (IDS), Jill works to ask probing questions to uncover the root of symptoms. This includes questions about decision-making processes, role clarity, team dynamics, and succession planning.
Jill Simonds’ LinkedIn: https://www.linkedin.com/in/jillcsimonds/
Savvy Strategic Partners Website: https://www.savvystrategicpartners.com/
Matt Wilhelmi’s LinkedIn: https://www.linkedin.com/in/mattwilhelmi/